Taya - Up Dharma Down

Directed by Nicolo Reyes
Producer: Toti Dalmacion
Director of Photography: Pong Ignacio
Production Manager: Zig Marasigan
Editor: Jogs Garcia
Head light painter: Marco Ortiga
Light Painters: Gino Nacianceno, Vicky Velasco, & Mei Tayengco
ISK Productions 2008
Visit Up Dharma Down's website at www.updharmadown.com.

You can read the press release here.

Director's treatment
I have always been inspired by the play of light. In my past videos for Up Dharma, the use of light has strongly influenced my concepts. From the band's first single, "Maybe", I played with the idea of silhouettes against colored dancing lights. With their next single "Hiwaga", I tried to convey the emotion of loneliness and isolation in deep space though the use of strong primary colors: red, blue, green, and yellow. Now for their new single "Taya" from their new album Bipolar, I wanted to push the concept of using lights a bit further. Given that their new album has a totally new sound and feel to it, I wanted to give their video a new look and feel as well.

Their new single "Taya" is a lot more edgy and analog in their sound. Visually, I wanted to translate these elements. The song, first and foremost, became my inspiration. In this day and age of CGI and visual effects, I wanted to take a step back from all of this. To push my concept of light play, which I have traditionally used, the idea that came to me was to make the band literally "play" with the lights. The idea for this concept came in a sort of eureka moment while I was in Japan and saw a group painting with light. So by then using an old film technique known as stop motion photography, I could bring the lights to life and let the band have fun with them. All the effects were done live and on camera. This gave the video a very raw and choppy feel that blended perfectly with the song.

To bring this idea to life, was ambitious to say the least. I have to give full credit to the team (ISK PRODUCTIONS) for going though this journey with me. It took months of planning, 3 test shoots, 5 long nights of production, and over 5,000 photographs. In the end, I hope the video and the song will give an old sense of awe and amusement to a new generation of viewers.

Up Dharma Down is under Terno Recordings (www.ternorecordings.com)

This video is a third-party production submitted for release on MusikCinemaNeu/Pelicola.tv. All rights belong to the owner.

recovered from http://www.pelicola.tv/channels/episode_mcn.asp?video_id=65